Hugo Boss currently has at least 6,102 points of sale in 110 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees. There are two core brands, BOSS and HUGO:
Boss Black: Modern classic clothing which is more widely distributed than other lines, and has the broadest product range. Boss Orange: Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear. Boss Selection: Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles. Boss Green: Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection; and Hugo: Fashion forward styling, with a more European look.